Now depending on the market capitalization and brand image of your company, this means you have the potential to double your customer base.

You could coax these potential 50% users into shopping by ensuring their credit card information is not misused. 1) Use identifiable trust badges They are nice and reassuring and have the power to stop a user in his track when on a ‘Control W’ clicking spree.

8) Human photos Conversion Scientist Brian Massey calls stock photos ‘business porn’.

Absulutely free porn no reg no creidit card-78

So you will have to keep assuring the user that they are in safe territory all through the conversion funnel.

Flash in a considerate message about how all their transactions are safe at the checkout page. used A/B testing to add a line about privacy information on its checkout page and increased sales by 15 percent.

Touch it up in Photoshop if you want and put it out there on the ‘About Us’ page. Because human photos increased conversions for two Visual Website Optimizer customers.

Here’s the blog post if you want to know more about the two tests.

Follow these tips to ensure the customer is not left with no doubt that you are real store.

7) Tell them where you put up Most websites miss the mark here.

4) Media coverage If you have been lucky enough to get any press coverage, don’t think twice before telling the world about it.

You don’t want to compile all those newspaper clippings in a cute scrapbook for memories. But any third party endorsement on the website is going to boost your credentials like anything.

Adding a store locator search gives you even more credibility.

And if you can incorporate a Google map, you deserve a virtual high-five for that.

9) Introduce your team Whatever doubts your photo can’t douse, the profiles of your team members will.