Kik partnered with Connect Safely in 2016 to produce a "parents handbook" and joined The Technology Coalition, an anti-sexual exploitation group including Facebook, Google, Twitter and Linked In.

Kik added promoted chats in 2014, which used bots to converse with users about promoted brands through keywords activating responses.

a feature allowing users to send previously recorded videos in Kik Messenger for Android and i OS; and "Kik Codes", which assigns each user a unique code similar to a QR code, making it easier to connect and chat with other users.

To register for the Kik service, a user must enter a first and last name, e-mail address, and birth date (which, as of February 2016, must show that the user is at least 13 years old As of February 2016, Kik's guide for law enforcement said that the company cannot locate user accounts based on first and last name, e-mail address and/or birth date; the exact username is required to locate a particular account.

The guide further said that the company does not have access to content or "historical user data" such as photographs, videos, and the text of conversations, and that photographs and videos are automatically deleted shortly after they are sent.

(Some experts have noted that because Photo DNA operates by comparing images against an existing database of exploitative images, it does not effectively prevent "realtime" online child abuse and may not detect material not yet added to its comparison database.) Kik Interactive also began collaborating internationally with law enforcement by joining the Virtual Global Taskforce, a partnership between businesses, child protection agencies, and international police services that combats online child exploitation and abuse.

Kik has been criticized for providing inadequate parental control over minors' use of the app.

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Kik Messenger, commonly called simply Kik, is a proprietary instant messenger software application (app) for mobile devices from the Canadian company Kik Interactive, available free of charge on i OS, Android, and Windows Phone operating systems.

Prior to 2015, Kik Interactive addressed this issue by informing parents and police about their options to combat child exploitation.

In March 2015, the company adopted a more aggressive strategy by utilizing Microsoft's Photo DNA cloud service to automatically detect, delete, and report the distribution of child exploitation images on its app.

Users also have the option to delete any offensive content or block another user from contacting them.