The “submissive China doll,” the “exotic geisha” – these stereotypes of East Asian women are highly fetishized.

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In 2008, a Pew Internet & American Life Project study found that among teens, 65% of men and 35% of women describe themselves as daily gamers.

This trend was found to be stronger the younger the age group.

Sexism in video gaming, including sexual harassment and the underrepresentation of women as characters in games, is an increasing topic of discussion in video game culture.

Advocates for increasing the number of female gamers stress the problems attending disenfranchisement of females from one of the fastest-growing cultural realms as well as the largely untapped nature of the female gamer market.

Cristen Conger joined up with How Stuff and Discovery Communications in 2009 as a staff writer.

That same year, identifying a need for more intelligent digital media by and for women, she co-created Stuff Mom Never Told You and has since honed her expertise in women, gender and sex.

Efforts to include greater female participation in the medium have addressed the problems of gendered advertising, social stereotyping, and the lack of female video game creators (coders, developers, producers, etc.).

The term "girl gamer" has been used as a reappropriated term for female players to describe themselves, but it has also been criticized as counterproductive or offensive.

since at least 1997, and the Canadian Entertainment Software Association of Canada (ESAC) since 2006.

Other organizations including the Australian/New-Zealander Interactive Games & Entertainment Association (IGEA) since 2005 collect and publish demographic data on their constituent populations on a semi-regular basis.

In this video, Stuff Mom Never Told You’s Cristen Conger takes us through history to show how the image of the submissive East Asian woman was created.