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claims that it has more than 70 terabytes of data about its customers that helps them unlock the mysteries of their heart.
There is high probability that users might not be honest in answering the questionnaire or users end up providing inaccurate information unintentionally.
For example, females usually tend to lie about their weight, age and build while males might provide inaccurate information about their height, income and age intentionally.
The Online dating companies provide questionnaires’ of up to as much as 400 questions.
Users have to answer questions on different topics varying from hypothetical situations to political views and taste preferences to increase their online dating success rate.
Big data dating is the secret of success behind long lasting romance in relationships of the 21 According to Juniper Research, the market for dating through mobile apps is expected to rise from $1 billion in 2011 to $2.3 billion by 2016.
If you are confused and want to find out whether a prospective date is a relationship material, don’t worry, big data analytics will help you.
Relationships today are fuelled by data and powered by technology.
Dating companies are leveraging big data analytics on treasure troves of information collected from the users in the form of questionnaires to provide compatible and better matches to their customers.
Image Credit: The secret behind perfect match making by Ok Cupid (acquired by in 2011 for million), and e Harmony is the big data analysis techniques behind the scenes.