The rejected ad, titled “Lola,” shows a football player who becomes a fashion designer.“This is about a guy who starts an online business and hits the jackpot.

cbs rejects gay dating ad-87

The network refuses to say if it will allow an ad for a gay men’s dating service to air the day of the big game, Feb.

7, despite the fact that its content is no more racy than nearly any beer commercial not starring the Budweiser Clydesdales.

“Clearly, the ad is promoting a dating site targeting gay men.” CBS sources said there is a difference between an advocacy ad from Focus on the Family and a commercial ad by Man Crunch.

CBS also rejected one of the commercials that Go Daddy.com, a Web domain services company notorious for airing raunchy ads, produced for the two spots they have purchased.

Man Crunch officials said they believe CBS has no intention of airing a commercial for their gay dating service, "but do not want to officially ‘reject’ the spot out of fear there may be a backlash from gay advocacy groups.” However, a representative from the network told Pop Tarts that advertising spots were still open, and was unsure where that comment originated.

“The ad is still under review, the process takes a little while,” a rep from CBS said.

On the heels of the network's decision that advocacy ads are acceptable, Man Crunch says CBS has not rejected its ad — which includes two male football fans making out.

A rep for Man Crunch told Fox News that CBS said "the spot hadn't been officially approved yet" as of last week, but "all the Super Bowl spots were sold out." "Man Crunch requested the spot get reviewed anyway just in case another advertiser drops out and a spot becomes available, as often happens, and CBS agreed," the rep said.

A CBS rep told Fox News that "the ad is still under review, the process takes a little while....