Compu Date will obtain pleasant profit margins for years two and three respectively.Compu Date is an exciting opportunity for a local company to leverage professional computer matchmaking software with seasoned industry management into a sustainable company.Part of the reason the culture is so widespread is, as Rosin correctly notes, because women are choosing to have casual sex. Women make the hook-up culture possible, but men are the beneficiaries of it.

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In her Atlantic article "Boys on the Side" (September 2012), Hanna Rosin argues that the social progress of women depends on the hook-up culture.

Women in their 20s and 30s are, for the first time, more successful than their male peers.

In the spring of 2008, when I was a junior in college, I was sitting in the student center, waiting to meet up with a friend—let's call her Nicole—for coffee. And she started walking around with her eyes to the ground.

Nicole was a freshman girl who had graduated from an elite northeastern high school at the top of her class. In the nine months that had passed since she first stepped foot on campus, she had become a different person. The lively girl I had known in the fall, who reminded me of so many freshman girls I had met as editor of a campus publication and vice president of my sorority, had recently been placed on suicide watch by the university health clinic. Not long after she arrived on campus in September, Nicole had started hooking up with a guy who belonged to one of the more popular fraternities on campus.

He was like, “Definitely not Kim, even if she was available.

Too plastic.” Then he started pointing at the others.

What motivation do men have to ask women out on a date when sex is so widely and easily available?

The feminist sociologist Lisa Wade, based at Occidental College, who did a qualitative study of 44 of her freshman students (33 of them women), found that most of them were "overwhelmingly disappointed with the sex they were having in hook ups.

According to a 2010 report by the American Council on Education, 57 percent of all undergraduates are female.

Robert Epstein, a professor of psychology at Harvard and an expert in relationships, said in an interview with me that the more women there are on campus, the more prevalent the hook-up culture is: "You have a situation in which relationships are bound to fail and men keep switching off from one woman to the next," he told me.

These alpha females not only outnumber men on college campuses, they have also overtaken men as the majority of the work force.