I wouldn't be surprised if the new Sonys performed better than the Samsung, but to justify their prices, the Sonys need to deliver a better picture than OLED.

Given Sony's excellent track record with picture quality, and the mouthwatering Z series specifications company reps shared with me, that might actually be possible.

At CES in January during a closed-door demo, I did get the chance to see an 85-inch prototype that uses the same so-called Backlight Master Drive as Z series.

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The Z series takes local dimming to its logical conclusion: every LED in its backlight can be dimmed individually, discrete from its neighbors.

Doing so should further reduce the amount of blooming, or stray illumination, that plagues local dimming TVs that rely on groups.

The Liquid Z410 hits in September for $129 (1GB RAM) and $149 (2GB RAM).

Again, there is no official UK or Australia pricing, but it's available online for about £129, and the price translates to about AU$180 for the entry-level model.

(It's not officially available in the UK or Australia, but it can found online in the UK for £230, and the price translates to about AU$320.) That buys you the baseline model with 1GB of RAM and 8GB of storage; Acer also sells a model with double the RAM for $20 more.

If you need more storage space than what's provided, you can pop in a micro SD card into an open slot on the phone -- but only up to 32GB more.

As with most unlocked, direct-to-consumer phones, expect these models to only work on the T-Mobile and AT&T networks in the US, as well as those of their prepaid affiliates, such as Metro PCS and Cricket.

For people who can afford it, Sony's latest high-end TVs could actually outperform the current kings of picture quality, LG's OLEDs. Unveiled at an event in Los Angeles today, the Sony Z series is available for preorder from Sony now and will ship by the end of summer.

So how could an LED backlit LCD TV like the Z series hope to beat an OLED-based TV? The best current LCD TVs use a technology called local dimming, where the groups of LEDs that comprise the TV's backlight can be brightened, dimmed or turned off independently of one another.

Generally the more of these dimming zones a TV has, the better its image quality.

You still get a decent helping of image capturing abilities using the 2-megapixel camera on the front and a rear-facing 5-megapixel snapper.