Innovation will help to sustain the positive development of the category, though retail volume and constant value growth rates are likely to be restricted somewhat by a slowdown in the Peruvian economy.

Most innovations will be seen in sugar-free chewing gum and bubble gum.

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Molitalia remained the leading player in sugar confectionery in 2016 with an overall value share of 33%, followed by Mondelez with a 24% share.

Molitalia maintains a wide portfolio that covers most of the main sugar confectionery categories, and is renowned for its continuous innovation.

These products are available in both traditional and modern grocery retailers channels.

Over the forecast period, gum is expected to see retail volume sales and value sales at constant 2016 prices grow at CAGRs of 2% and 4%, respectively.

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