You will put on some mascara, plunge out into the snow, meet a stranger, and after an hour of slightly stilted conversation, he will grab the check.

You will try to split it, but he will pay, and you will stand to re-wrap yourself against the frigid wind.

You set up a profile, pick some cute photos, write something witty about the things that you love (Beyonce, Hillary Clinton, Battlestar Galactica), list some books you like, and then sit back, kick your feet up, and wait for the messages to roll in.

is online dating worth it for men-37

Especially when it comes to men trying to write to women.

For all the talk about “The End of Men” and how gender roles have been obliterated and women can write to men first, blahblahblah, here’s what ACTUALLY happened after four months: • The women as a group received over 20 times more messages than the men.

Do women have it a lot easier than men, and do hot people in general have it the easiest? Millward created 10 fake OKCupid profiles with similar sounding usernames, with the same written profile, personal stats, level of education, etc. Each account had a different photo of a man or woman of varying attractiveness.

However, it’s always good to back up hypotheses with facts, and that’s what Jon Millward did with this experiment, posted on his eponymous blog.

“The expanded horizons offered by online dating don’t equal unrestricted access to a ready and waiting list of beautiful people.

Every man and woman online still has criteria that must be met by people who want to date him or her, and every guy and girl is still in direct competition with every other person of their gender…

He has no idea what to write in his first email to you, and he’s competing with hundreds of men for your attention.

Be patient, write a better profile, and learn not to get so frustrated with men, and you can enjoy online dating a lot more.

If you’ve been frustrated with your online dating experience, click here and I’ll help you change your tune.

I tell all my single girlfriends to give online dating a try. Your inbox will fill with notes from 19-year-olds in the ‘burbs, 40-somethings who find your taste in music “refreshing,” addled idiots writing “id fck u,” and a handful of age-appropriate, nice-looking guys who can string some sentences together and like to cook.

You will ask her to meet up “in real life.” At the bar, you will chat nervously for an hour (she is not as pretty or as funny as you had hoped she’d be), and then you will be saddled with the check even though she ate most of the sweet potato fries.