Women weren't far behind at 32%, but they were more likely than the men to demote themselves."Some clever women downplay their intelligence," says Hodge. "I once took a woman camping because I remembered her profile said she enjoyed it," says Jonathan, a 39-year-old online dater in San Antonio, TX.But resist the slender option if it's not your shape. Age Nearly one-third of men in the Beautiful study admitted to lying about their age, compared to just 17% of women.

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Ettin sees this with her female clients, but she encourages them to tell the truth. Hobbies and Interests "There's a lot of ambiguity users take advantage of," notes Dr. For example, Match.com's Interests section allows members to check boxes next to sports, but "it doesn't specify if this is something you do often, did in the past or just watch on television," says Dr. So even those who went ice skating one or twice might check that as an interest. "I hate camping, but I wanted to take her because I was into her. Connections to Celebrities Perhaps the most interesting finding of the Beautiful survey was that 3.3% of people said they lied in their profiles about knowing celebrities, and 3.7% said they lied about meeting famous people through work.

"You want to end up with someone who is in awe of what you do."7. "We're in a celebrity-driven culture," explains Hodge.

Weight "People lie to embellish themselves, but not be liars," says Catalina Toma, Ph D, an assistant professor of communication science who conducted the UW/Cornell study.

"Weight fluctuates to some degree," which is why it's a popular characteristic about which to fib.

Think his online dating profile sounds too good to be true?

There's reason to be suspect: Most people are dishonest on dating sites.Ettin says a lot of women round down to the nearest five-year increment to come up in more searches, but she cautions against it."Eventually you're going to have to tell the truth," she says.5."I once worked on a movie deal and got to take a picture with Matthew Mc Conaughey.I posted the photo because it catches people's attention."10.Income When it comes to a man's listed salary, knock off 40% for a more accurate picture, recommends Greg Hodge of Beautiful