It’s also imprudent to put too much personal detail in your ideal partner, such as “must not be a cheat” or ‘must like this particular activity in the boudoir’, as no doubt that says a lot more about you than it does about them.In short, off-putting profiles are the sorts that look lazy, dull, freakishly OTT or overeager.

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Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).

Smiley face emojis work unexpectedly well online - indeed, according to Match's latest survey, people who use emojis end up having more sex.

When writing an online profile, length is always something to bear in mind.

Too short a profile and you could appear lazy, lifeless or lacklustre.

Take time writing it; sell yourself by being interesting but not boastful, intimidating or elitist. Single since ‘time immemorial’, Londoner CTS has committed to going on one first date every week for a year.

And although most people won't be marking you on your use of literary flair, grammar and vocabulary, it doesn’t hurt to make sure you’re typo-free. She's chronicling her dating dramas and romantic exploits in her blog on Twitter @C_T_S.But you’re not a boutique on Portobello Road, you’re a human being, so I’ll dispense with the hogwash allegories and get down to the nitty gritty.When it comes to online dating potential suitors like photos.But please, ensure that you’re of the same ballpark age, weight and have the roughly the same amount of teeth as in your picture.And, in ensuring your features are clearly visible, you’ll also eliminate the suspicion that, for example, you may be missing an eye or have a mole the size of a satsuma on your chin.Too long, and you could come across as self-obsessed or pseudo-psychotic.