It reached a climax with the Olympic Games Opening Ceremony on 27 July 2012, starting a 60-day festival of sport and culture across the UK, as the Olympic and Paralympic spirit crosses the world once again.

It is commonly believed that the origins of this decision came when Acclaim saw what was shaping up to be an extremely subpar game, and so, in an effort to salvage the time and money already invested in it, they decided to add the vulgar humor and naked women in an effort to muster up publicity and hopefully turn that into sales.

When Mirra found out about the content in the game, he refused to endorse the product and took legal action against publisher Acclaim in order to prevent any further implication of his involvement in the game.

For these Games, the figure of victory is accompanied by the specific inscription: “XXX Olympiad London 2012”.

The reverse features an abstract design with the 2012 Games emblem at its centre as a metaphor for the modern city.

The use of other prestigious venues – such as Wembley Stadium for football, the All-England Club in Wimbledon for tennis, Lord’s Cricket Ground for archery and Horse Guards Parade for beach volleyball – was also a feature of the London 2012 Olympic and Paralympic Games.

The London 2012 Games included a four-year Cultural Olympiad.Wenlock takes his name from the town of Much Wenlock in Shropshire, which still hosts the traditional Much Wenlock Games.These were one of Pierre de Coubertin's sources of inspiration for the modern Olympic Games.As a result, Acclaim's attempt to drum up publicity for the game was a rousing success, although the publicity achieved was not positive.Television news outlets reported that Wal-Mart, Toys R Us and most major IEMA retailers in the United States declined to carry the game in their stores due to the nudity.In North America, while the game is available uncensored on the Game Cube and Xbox, all naked breasts are covered in the Play Station 2 version.