“Let’s say you're five-foot-ten, but you decide you’ll seem hotter if you say you’re six-foot-one,” Robinson says.

“It may be a superficial detail, but if/when your date notices you fudged the numbers, she’ll wonder what else you sugarcoated.

For that, you need to combine persuasive language with the kind of images that makes your profile pop rather than flop, which, as many have learned from experience, isn’t as easy as it sounds.

Even high-strung people often think they’re ‘laid-back.’ Find something more descriptive.” Other common terms to be avoided: “cool,” “awesome,” “funny.” “Nearly everyone ‘loves to laugh’ and ‘enjoys fun.’ None of that sets you apart. “Put yourself into a potential date's shoes on this one. ’ Blech—that conversation is a total wipeout.” A better alternative, she explains, is telling stories.

Instead of saying, ‘I’m witty,’” Robinson suggests, “say, ‘I’m one part Ricky Gervais, one part Jon Stewart, and a soupcon of Fred Flintstone.’ That paints a more vivid picture.” I like surfing, reading, swimming, jogging, and cooking. If you saw a list like this on a cute girl’s profile, how would you possibly respond? “ ‘Last summer, I went surfing at the Jersey Shore nearly every day with my dog Rufus. Buy me a beer, and I’ll tell you more.’ Something like that gives a date plenty to want to talk to you about—plus you sound like an active, interesting person, not just a list of gerunds.” Don’t stretch the truth, even on minor details.

It’s not about the inch or two; it’s a sense that you’re insecure enough to be lying.

You shoot yourself in the foot immediately.” NEXT: What could possibly be worse than lying?

Insisting that a potential date be fit and in shape is fair, if you're fit and in shape. Open Hearts and Minds You go to the head of the line when your profile displays an open heart and an interest in personal growth. Last But Not Least No one is universally desirable, but if you present yourself thoughtfully, your odds for success increase exponentially. He chronicled 25 years working with men in Act Like a Man, his book that explains how to move men beyond their intimacy issues in relationships.

While opposites may attract, my dating experience jibes with nearly every expert's advice: Such relationships rarely work. A positive, wholesome attitude reflects good self-esteem, and youthful enthusiasm suggests that age is just a number for you. Your Passions Express your passions as activities you'd like to share. Whether your passion is sailing, going to concerts, taking road trips, cooking, dancing, attending sporting events, motorcycling, playing an instrument, singing or engaging in any other activity that makes you smile when you talk about it, write about that passion in a manner reflecting how it would feel to share it with someone special. Travel Instead of listing every place you've visited, pick a favorite and shoot an imaginary film of it with someone special. My movie is strolling arm in arm with a sweetheart along the tree-lined Seine on a sunny spring morning, the Musee d'Orsay Impressionists, a late lunch at a sidewalk cafe and an afternoon of lovemaking. He has written about relationships for the Huffington Post.

Combining the two in an online dating scenario can complicate the delicate dance even further. Maybe Boy and Girl meet—or maybe they don’t, and if they do, do Boy and Girl live up to their profiles and live happily ever after?

Once it was: “Boy meets Girl,” and, depending on circumstance, “Boy gets (or does not get) Girl.” Now, it’s Boy posts profile. You never get a second chance to make a first impression.

Headshots work, but a potential date also wants to see the rest of you. And a photo without an accompanying detailed story is likely to preclude anyone from selecting you thoughtfully. Attention to Detail While I notice a woman's photo first, I also enjoy reading her story describing her 50-plus years of living and loving life. And there's no excuse for spelling or grammatical errors. What to Limit Your political attitude, while valid, need not be intolerant. Ken Solin is an author, lecturer and blogger who writes on the topic of families, relationships, dating and more from the perspective of a 50-plus.