For other sites, we display the estimated number of unique visitors from up to 6 countries, when sufficient data is available (Advanced plans only).

Daily Pageviews per Visitor Estimated daily unique pageviews per visitor on the site.

Daily Time on Site Estimated daily time on site (mm:ss) per visitor to the site.

In terms of sport - as well as all that footy - every 2017 Formula 1 race will also be available in Ultra HD on Sky Sports F1.

Sorry, but there's no word on any cricket, rugby or anything else as yet.

Five new dramas will also be available in Ultra HD including The Young Pope starring Jude Law and Series 4 of The Blacklist.

There will also be plenty of natural history and documentaries, including David Attenborough's Conquest of the Skies and Sky 1's Big Cats, which we saw in Ultra HD at Sky's demo.

We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.

The more traffic a site gets, the more data we have to calculate estimated metrics.

As we kind-of knew already, Sky will be sending all manner of Ultra HD broadcasts to Sky Q from August.